The Digital Comparison Association is the newly-formed voice of the UK’s world-leading digital comparison industry.
Our members are household names in financial services operating across sectors including insurance, utilities and banking.
Over the past year almost three-quarters of UK adults have used our comparison websites to identify the right financial products, at the right price.
The UK is a world-leader in digital comparison. Our founder members pioneered the sector which today helps millions of UK consumers to identify and evaluate financial products and find the right option at the right price for them. The technology we have developed delivers positive consumer outcomes by making providers compete for their business and keeping markets competitive.
Three-quarters of UK adults have used our comparison websites
Our purpose is to help consumers navigate complex and often crowded fields of providers, while working with regulators, government and stakeholders to ensure the market delivers consumer value and choice. This is particularly important as new technology, such as AI, and new players enter the market. In a recent research study produced by Mintel*, 79% of consumer respondents said that most times when they have used a digital comparison service it has saved them money.
Our members are trusted and valued by the consumers who use their services; all three have received the highest 5-star rating on TrustPilot in at least 70% of customer reviews. Asked about the experience of using digital comparison services, 77% of respondents said they find the product information provided useful, while 74% said saving personal details makes renewing and switching products more convenient. Together, we employ over 1,000 people and our sector supports many thousands more jobs across the UK economy.
*UK Price Comparison Sites in Financial Services Market Report 2023 (mintel.com)
-Champion consumer choice - Keeping the insurance market competitive to optimise consumer value and choice.
- Make the case for fair and effective regulation - As new technology and players enter the field, e.g. with respect to AI, consumer protection, data regulation and General Insurance Pricing Practices.
- Voice for sector - To be an interface between digital comparison intermediary businesses and insurance providers, working in partnership with trade associations and consumer groups who share our purpose.
- Share British FinTech success stories.
